Located in the heart of Harborne High Street, Reloved Brum is a vibrant, award-winning concept store by Birmingham Hospice that completely redefines the charity shopping experience. Spanning over 6,000 square feet, this "charity shop like no other" has quickly become a local landmark, blending a boutique atmosphere with a disruptive, modern mission. Since its celebrated opening, the store has earned prestigious national recognition, including the Charity Shop of the Year award, thanks to its high-end feel and commitment to sustainable, stylish living.
The store offers far more than just a place to browse; it is a dynamic community hub designed for engagement and discovery. Shoppers can explore a carefully curated selection of thousands of preloved treasures—from designer fashion and vintage accessories to unique homeware—all while enjoying an in-store café and dedicated community space. The atmosphere is consistently lively, featuring unique touches like a selfie mirror, an arcade game, and even weekend DJ sets that make every visit feel like a special event.
Beyond the exceptional retail experience, every purchase at Reloved Brum makes a profound difference in the community. As a flagship for Birmingham Hospice, the store’s proceeds go directly toward providing vital end-of-life care and support for local individuals and their families. By shopping here, customers join a "reloved revolution" that champions both environmental sustainability and compassionate social impact, ensuring that high-quality fashion and furniture find new life while supporting a noble cause.
