By Business

The UK Government negotiated a trade agreement with the EU on 30 December 2020 following months of negotiations –  but do you know how the new deal will affect you and your business?

Andy Street, Mayor of West Midlands, has provided an ‘at a glance’ summary for businesses in the West Midlands to work out how this new deal could affect our region. From tax to data processing, read on to see what we know so far.

Whilst the UK officially exited the EU in January 2020, the eleven-month transition period expired on 31 December 2020. As of 1 January, there are changes to how we must conduct business with our partners on the continent.

There are some significant and positive elements to the deal. For instance:

  • There will be no taxes on goods (tariffs) or limits on the amount that can be traded (quotas) between the UK and the EU from 1 January.
  • New Rules of Origin allow for self-certification of goods as well as a 12-month grace period to allow time for manufacturers to adjust. Securing flexibility from the EU regarding Rules of Origin is obviously of significant benefit to the region’s export manufacturers, not least our automotive sector and those in the supply chain. For more detail see:
  • A four month data agreement has been reached with further discussions to be held to ensure ongoing data adequacy is retained.
  • The UK will continue to have access to a number of EU funding programmes, for example UK science and research will be eligible for funding from the new Horizon Europe scheme.

However, there are also some challenges that we will now face together as a region – and other areas where we will be seeking clarification on the detail from government:

  • Businesses offering services, such as banking, architecture and accounting, will lose their automatic right of access to EU markets and will face some restrictions.
  • There will no longer be automatic recognition of new professional qualifications for people such as doctors, chefs and architects.
  • Many of the rules about storing and processing data still need to be decided and will be negotiated in the months ahead.

There’s still a lot of detailed information to be worked through, however there are a number of free resources that can help you and your business adapt to the new trading relationship with the European Union.

Now that our relationship is known, every business can explore how they are exposed to Brexit related risks and, where possible, take steps to reduce their exposure to those risks (in ways proportionate to the size and business type).

Many businesses are most likely to see change through their people (such as the EU nationals that make up a valued part of their workforce), trading relationships (direct imports or exports of goods or services from or to the EU, purchasing or selling goods from or to the EU via a distributor) and legal protections and regulations (such as safeguarding intellectual property or product labelling requirements). 

You can complete a free Brexit checker, and access an extensive range of UK Government advice, by visiting

In addition, the West Midlands Combined Authority has been working with our region’s business guidance organisations to deliver a range of FREE support and resources. Having received further funding from the Government to help businesses prepare, the West Midlands’ Growth Hubs have joined forces to establish a single point of information about the help available from the hubs and other local business organisations.

This site is designed to act as one central resource where businesses will be able to access tailored support and advice and a calendar of upcoming events. And through the site there is an opportunity to access 1-2-1 guidance from a local expert.

This local, tailored support is available here:

You can also contact your local Growth Hub:

Greater Birmingham & Solihull: 0800 032 3488

Furthermore, the West Midlands Combined Authority has also teamed up with the three local Chambers of Commerce to scale up existing support for businesses to help them adapt and prepare for the new trading relationship. For further Brexit and customs support and a specialist customs and documents advisory service, please contact your local Chamber.

Each time we have been faced with adversity, our region’s businesses have responded with creativity, resilience and real care for customers, employees and local communities. For that, I’d like to offer my personal gratitude to all business leaders as well as the communities you serve.

Yours Sincerely

Andy Street

Mayor of the West Midlands 

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